The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite’s recent move to go dark on social media. Read more…
There is growing tension between newsroom employees and private-equity companies that are buying media properties and restructuring them to boost profits. But are private-equity firms any worse than any other kind of owner? Read more…
The credit card giant has some exposure to a weakening economy. Read more…
Declining print circulation and advertising sales have pushed embattled local newspapers to rely more heavily on reader revenue to support the operations. Read more…
United Airlines attributed more than half (52%) of its YouTube sales conversions to the video-sharing platform’s direct-response (DR) ad format, while home-sharing pioneer Airbnb saw a 14% gain in bookings from its DR ads. Read more…
Haribo debuted a channel on Instagram’s IGTV streaming video app to show original series starring its gummy bear candy. Read more…
Facebook’s advertising revenue climbed 28% to $17.4 billion in Q3 from a year earlier, showing little sign that mounting criticism from lawmakers and regulatory agencies has impeded growth for the social media giant. Read more…
Goodwill of Central & Southern Indiana is running a social media campaign aimed at Gen Z shoppers that shows affordable yet unique clothes to buy secondhand. Read more…
Content, community and commerce are key elements in digital convergence. Publishers can develop digital-media strategies that emulate the best of social media and deliver audiences to advertisers. Read more…
Snapchat, Twitch and Wish are the top-ranking apps among Generation Z, the world’s first demographic group to grow up on smartphones. Read more…