About 60% of Instagram users have followed a new brand on the image-sharing app after seeing an appealing ad in its vertical feed or in Stories, a study found. Read more…
The newspaper undermined a bombshell report about Supreme Court Justice Brett Kavanaugh’s alleged sexual misconduct by burying the story on its op-ed page, omitting key information and highlighting the piece with a brazenly offensive tweet. Read more…
Generation Z is more concerned with its mental and physical health than millennials or Generation X, a heightened anxiety that influences the way young adults shop, per a survey by consulting firm A.T. Kearney. Read more…
Papa John’s pizza boosted ad awareness 6% among its customers with an augmented reality (AR) lens on Snapchat last Valentine’s Day. Read more…
By creating a hybrid of paywall and free content, Hearst Connecticut aims to generate reader revenue, while also supporting “significant” web traffic that supports ad sales. Read more…
Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…
Some 71% of U.S. adults believe their local news media is in good financial health, but only 14% paid for a subscription, donated money or signed up for a membership. Read more…
A leaked internal memo indicates the world’s biggest social network will rely on human editors to pick stories highlighted in its upcoming “Top News” section. Read more…
AppleĀ introduced three iPhones and revealed low prices for its streaming TV and gaming services, stressing value as the tech giant copes with falling sales for its key product. Read more…
Law enforcement officials from 48 U.S. states, the District of Columbia and Puerto Rico yesterday opened an antitrust investigation into Google’s advertising business, taking aim at the search giant’s key source of revenue. Read more…