Stories about Apple’s strategy

Apple’s Next Move: Be More Like Microsoft

“Samsung announced Monday that Apple’s iTunes software—and the video library it lets people make purchases from—will be available on its smart TVs. In addition, these TVs will support AirPlay 2, Apple’s wireless standard that allows Apple’s iPhones and other devices to stream content directly to those TVs. That was followed by a flurry of AirPlay 2 announcements from other TV makers including LG, Vizio and Sony. In December, Amazon announced that Apple Music was coming to Echo speakers.” – Christopher Mims, The Wall Street Journal

Apple’s Tim Cook maintains optimism despite iPhone sales slide

“A total of more than 900 million iPhones were in active use at the end of 2018, Apple revealed on Tuesday, up 75 million or 9 percent over the past year. Ben Bajarin, analyst at Creative Strategies, said that the statistic — which Apple has never disclosed before — was ‘much bigger than most people thought.’” – Tim Bradsaw, The Financial Times

Apple Is Planning 3-D Cameras for New iPhones in AR Push

“Apple plans to launch iPhones with a more-powerful 3-D camera as soon as next year, stepping up the company’s push into augmented reality, according to people familiar with the plans. The rear-facing, longer-range 3-D camera is designed to scan the environment to create three-dimensional reconstructions of the real world.” – Mark Gurman and Debby Wu, Bloomberg News

Apple Plans Bigger Video Presence As ‘The Bundle Breaks Down’

Apple CEO Tim Cook “outlined a handful of ways in which Apple plans to play in that space, including the Apple TV device, selling third-party video subscriptions, and original content.” – Alex Weprin, Media Daily News

Apple the next Nokia?

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