Study: 40% of consumers are interested in branded chatbots

Less than half (40%) of consumers report interest in chatbot experiences from brands, including 20% who said they’re very interested in interacting with the artificial intelligence (AI) technology. Read more…

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Businesses that employ human workers in call centers see the potential to save billions of dollars by automating conversations with their customers. That’s especially true for banks, whose operational cost savings will surge 3,400% to $7.3 billion worldwide in 2023 from $209 million this year, per a forecast from Juniper Research. Insurance companies will see their cost savings grow 333% to $1.3 billion by 2023 from $300 million this year as chatbots replace human claims processors in auto, life, property and health insurance.

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