Adthena, the developer of artificial intelligence (AI) technology for internet search advertising, bought the paid search business of market researcher Kantar to expand its services. Read more…
Day: January 21, 2021
Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. Read more…
Procter & Gamble increased its spending on marketing by 7% a year in the most recent quarter as the consumer packaged goods (CPG) giant saw higher demand for brands like Tide, Mr. Clean, Dawn and Cascade. Read more…