Facebook this month will add a feature to its app and website that lets users see how their contact information is used for ad targeting. Read more…
Other reading:
Germany to restrict Facebook’s data gathering activities
How Facebook’s Tiny China Sales Floor Helps Generate Big Ad Money
Delay, Deny, and Deal Flow: Two New York Times Reporters Cash in on Seven-Figure Facebook Opus
Amazon this year will see $7.23 billion in U.S. digital ad revenue, behind Google’s $47.89 billion and Facebook’s $27.57 billion, according to an estimate from researcher eMarketer.
The e-commerce giant’s share of the digital ad market will grow from 5.5 percent this year to 7.0 percent in 2020, eMarketer estimated.
Verizon Communications Inc. cut the value of its AOL and Yahoo acquisitions by $4.6 billion in a public filing.
The write-down is another indication of heavy competition in digital advertising, which is dominated by Google and Facebook.
The move erased about half of the value of Oath, Verizon’s content business.
Oath’s brands include: AOL, Yahoo, HuffPost, TechCrunch, Flurry, Tumblr, Engadget, Autoblog, Makers, Kanvas, Build, Ryot and MSN.
Related Reading:
Ad Verification Company Integral Ad Science Taps Former Yahoo Executive as CEO (The Wall Street Journal)
AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing (The Wall Street Journal)
Oath isn’t just a terrible name — it’s going to be a nightmare ad-tracking machine (The Verge)
House Votes To Allow Internet Service Providers To Sell, Share Your Personal Information (Consumer Reports)
Facebook’s yearly revenue growth fell dramatically to 16 percent in the third quarter, according to researcher Standard Media Index. Its data include ad revenue from national marketers, not local advertisers and small- to medium-sized businesses.
“Facebook’s growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments,” James Fennessy, SMI CEO, said in a statement. “National marketers don’t have the same issues with platforms like Roku as we saw their revenues jump by 67 percent in Q3, albeit from a much smaller base.”
The overall digital market rose 14 percent in the third quarter from a year earlier, according to SMI.
Facebook’s ad revenue from national marketers was up 25 percent for the January to October period from a year earlier.
During that same timeframe (January to October) in 2017, Facebook grew ad revenue from national marketers by 41 percent from the prior year.
Facebook has maintained double-digit growth in ad revenue from national marketers. The growth rate has slowed each quarter in 2018. The overall digital market was up 14% YoY in Q3.
|
2018 Quarter |
Yr. Change |
|
Q1 |
35% |
|
Q2 |
30% |
|
Q3 |
16% |
Source: Standard Media Index
Related Reading:
Facebook Removes Data-Security App From Apple Store (The Wall Street Journal)
Facebook Bug Potentially Exposed Unshared Photos of Up 6.8 Million Users (The Wall Street Journal)
Amazon’s growing advertising business is the next great disruptor for publishers that must contend with another digital rival. Read more…
Google posted a video on YouTube to remind publishers about its policies against dangerous and derogatory content. Publishers may get blocked if they aren’t careful about what appears on their websites, such as unmoderated comments from users. Read more…
Madison Avenue forecasts ad spending will grow modestly next year. Publishers will be challenged to boost digital ad sales amid growing competition. The saving grace for many publishers will be mobile ad sales. Read more….
Shoe retailer DSW kicked off a mobile web campaign for the holiday shopping rush that’s powered by an interactive augmented reality (AR) “smile meter” for customers to unlock discounts. Read more…
Almost three-fourths (71 percent) of marketers said evaluating the effectiveness of digital media investment has become more difficult in recent years, particularly in India and China, according to programmatic media platform Xaxis. In addition, 86 percent of marketers plan in the next one to two years to boost spending on “outcome-driven media,” which describes advertising whose effects can be precisely tracked by measurements such as cost per in-target reach, in-store footfall, cost per incremental site visitor or cost per sale.
