Instagram added three shopping features to help users complete a purchase directly through the image-sharing app. Read more…
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Office Depot debuted the first holiday-themed campaign on Facebook to use the social network’s augmented reality (AR) ads that overlay digital images on a real background seen through a smartphone camera. Read more…
About one in six (16%) of millennials plan to make more direct mobile purchases this holiday season than last year, compared to 13% of Gen Xers and 7% of baby boomers, according to a survey by Oath, Verizon’s advertising and media unit, shared with Mobile Marketer. Read more…
Auto brand Dodge announced a multichannel campaign for the holiday season that includes a video series on digital and social channels including YouTube, Facebook, Twitter and Instagram, according to a company press release. Read more….
Twitter hired God-is Rivera, former director of inclusion and cultural resonance at ad agency VMLY&R, in a newly created role as global director of culture and community. Read more…
Adidas Originals over the weekend debuted an augmented reality (AR) feature at ComplexCon in Long Beach, California, that let attendees buy sought-after shoes such as the Dragon Ball Z collaboration. Read more…
David Stockman, former director of the Office of Management and Budget during the Reagan administration, warned that a 40% stock-market plunge is coming. Read more…
Facebook notified advertisers, agencies and marketing partners that they’ll now need to confirm the nature of their relationships with each other before being allowed to share Facebook data among themselves, according to a company blog post. Read more…