Gen Z is not only growing to be the biggest generational group in the U.S., but it also spends the most time throughout the day watching mobile video. Read more…
Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier. Read more….
ByteDance, parent company of TikTok, launched an internet search engine for the Chinese market as part of a broader expansion beyond its core business in news and video. Read more…
Social content and experiential events around sports fit into the denim pioneer’s broader strategy to find “center of culture” moments. Read more…
Facebook for the first time plans to test paid subscriptions to on-demand shows streamed through its Watch video hub. Read more…
Location-based marketing firm inMarket acquired rival Thinknear as the geotargeting industry consolidates. Read now….
McDonald’s boosted store traffic by 23% — or 540,000 incremental visits — with a social influencer campaign aimed at raising awareness of its Halloween-themed sweepstakes. Read more…
Twitter will stop using third-party data sources in its ad-buying system, and apologized for using people’s personal information for advertising purposes without their consent. Read more…
Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…
Cord-cutting among U.S. households will jump 19% this year as rising cable and satellite bills give consumers another reason to cancel service. Read more…