McDonald’s is promoting the limited-time release of Spicy Chicken McNuggets in the U.K. with a spoof streetwear collection called “Schnuggs” — a combination of “spicy” and “Chicken McNuggets.” Read more…
Twitter unveiled a video ad-bidding option that could bolster the use of short-form video on the platform. Read more….
Walmart partnered with BuzzFeed on shoppable recipes that let customers buy ingredients seen in the digital publisher’s Tasty cooking videos. Read more…
Google will remove the accelerated delivery of ads for search and shopping campaigns and shared budgets, making standard delivery the only option. Read more…
Condé Nast, publisher of Vogue, GQ and Vanity Fair, will likely miss revenue targets this year amid slower-than-forecast growth in several business segments and regions. Read more…
While Ford saw most dealer visits among both Snapchat users and non-users in the Midwest, users of the app visited Honda more often in Western states, Nissan in Southern states and Jeep in the Northeast region. Read more…
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
Condé Nast, publisher of Vogue, GQ and Vanity Fair, will likely miss revenue targets this year amid slower-than-forecast growth in several business segments and regions. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Augmented and virtual reality (AR/VR) and subscription services currently generate more enthusiasm among U.S. shoppers than smart speakers. Read more…