Doritos is removing its logo from its advertising as the PepsiCo-owned snack brand unveils a campaign targeting ad-adverse Generation Z. Read more…
Social commerce is the most popular new retail technology among U.S. internet users, ahead of visual search, augmented or virtual realty (AR/VR) and voice commerce through smart speakers. Read more…
Tim Connolly, a former Hulu executive who last year joined Quibi as head of partnerships and advertising, left the mobile TV startup founded by Jeff Katzenberg and Meg Whitman. Read more…
Digital publishers lose 52% of revenue on average when readers set their web browsers to block cookies, the data files used to track the online activities of internet users, according to a study by internet search giant Google. Read more….
Google refreshed the logo for its Android mobile operating system and said it will stop naming updates after sweet treats. Read more…
U.S. consumers are holding onto their smartphones for an average of 33 months as a lack of innovation gives them reason to upgrade less frequently. Read more…
Miller Lite worked with partner Vatom Labs on a mobile game called Great Taste Trivia as part its “Know Your Beer” campaign. Read more….
Facebook introduced software that aims to let people better control the information gathered about their online activities outside of the social network’s ecosystem. Read more…
In-app ad impressions rose 26% in Q2 from a year earlier amid improvements to the quality of mobile ad inventory and transparency for media buyers. Read more….
Subaru, Frito-Lay, Eggo, Halls and Charmin had the most popular six-second ads on YouTube from July 2018 to July 2019. Read more…