The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty. Read more…
That’s one prediction from a Reuters Institute worldwide survey that also found about one-third of publishers will “get no help from anyone else” in paying for their journalism. Read more…
Amazon this year will see $7.23 billion in U.S. digital ad revenue, behind Google’s $47.89 billion and Facebook’s $27.57 billion, according to an estimate from researcher eMarketer.
The e-commerce giant’s share of the digital ad market will grow from 5.5 percent this year to 7.0 percent in 2020, eMarketer estimated.
Plus, the newspaper added five Alexa skills including a daily briefing and quiz for on-the-go listeners. Read more…
The companies will cut off access to the information by March, giving them time to adjust for services like emergency roadside assistance. Read more…
The market size for in-car commerce is $230 billion through mobile smartphone or dashboard internet connections, according to a study from Pymts.com and P97 Networks.
The percentage of commuters who said they connect to the internet while driving rose to 73 percent this year, equaling about 99 million connected commuters, from 66 percent a year earlier. About 151 million U.S. workers commutes to work by car, spending an average of 51 minutes a day driving.
United Airlines updated its frequent-flyer app to give members more ways to earn miles, including the new United Visa Rewards loyalty program with offers from merchants like Sam’s Club, Wayfair and StubHub. Read more…
United and American Airlines this year increased the annual spending requirement to earn high-level elite status in their loyalty programs by 25% to $15,000 from $12,000 in 2018. Budget travelers may have a harder time qualifying for the top tier, but business travelers that travel frequently likely will enjoy fewer crowds at exclusive airline lounges. Delta Air Lines previously increased the annual spending requirement to $15,000 and 125,000 flown miles for its top-tier membership, Skift reported.
United parent United Continental pushed past Delta to become the No. 2 carrier behind American in terms of passenger traffic last year. United has aimed to gain back market share at its hubs in Chicago, Houston and Denver by boosting flight connections at its busiest airports. United racked up 230.2 billion revenue passenger miles (RPMs), an industry metric, compared with Delta’s 224.2 billion to take the No. 2 spot for the first time since 2015. American likely will keep its title as the world’s biggest carrier when it discloses full-year RPMs, Bloomberg reported.
‘Love’ has generated gushing press coverage from other fashion publications that describe the cover as “stunning” or “ballsy and brilliant and bold.” Read more…
Cost-per-click (CPC) rates for mobile search engine marketing (SEM) campaigns were 57% higher on “Cyber 5” days than during the rest of the holiday shopping season due to a surge in demand, according to a study by digital ad platform Kenshoo. Read more…
Twitter signed a deal with the NBA this week to stream video that focuses on a single player during the second half of some games beginning in February. Read more…