Apple, Samsung, Fitbit and Fossil’s combined share of the smartwatch market will slide to 47% of global shipments by 2023 from an estimated 58% last year, per a forecast from Juniper Research. Read more…
The 2018 Facebook and Cambridge Analytica scandal caused lasting worries about user data: 74 percent of consumers surveyed said the Cambridge Analytica scandal made them concerned about how their information is used, according to text marketing platform SlickText.
- Customers are scared away by poor privacy practices: 94 percent of consumers surveyed are unlikely to do business with a company if they have concerns about their privacy practices.
- Consumers don’t like knowing they’re targeted by brands: 77 percent of consumers surveyed said when they notice online targeted ads it makes them uncomfortable.
- Brands need to do a better job of finding communication channels: 80 percent of consumers surveyed said brands contact them in ways they find inappropriate.
- Watch those unsubscribes: 52 percent of those surveyed said in the last year concerns about privacy have motivated them to unsubscribe from email newsletters.
As of Sunday, 60 people had signed the petition from activist group MoveOn. Read more….
TikTok is testing sponsored videos that direct users of the video-sharing app to an advertiser’s website. Read more…
His “In Conversation” columns at “Vulture” and “New York” were notable for getting fresh, even controversial comments from celebrities who had been interviewed countless times before. Read more….
Lego debuted its first line of building blocks that work with a mobile app to show augmented reality (AR) imagery. Read more…
Other reading:
Sony Pictures last month demonstrated the marketing potential for AR games by collaborating with 7-Eleven Canada on a promotion to urge “Ghostbusters World” players to visit its stores.
Percentage of U.S. adults who get news on social media
| Response | Percentage |
| Never | 32% |
| Hardly Ever | 21% |
| Sometimes | 27% |
| Often | 20% |
Percentage of U.S. adults who get news on each social media site
| Site/App | Percentage |
| 43% | |
| YouTube | 21% |
| 12% | |
| 8% | |
| 6% | |
| 5% | |
| Snapchat | 5% |
| 2% | |
| Tumblr | 1% |
The Vogue Wedding store in the tony Omotesando neighborhood of Tokyo aims to give brides-to-be a one-stop shop for gowns from high-end designers. Read more…
The average cost of a U.S. wedding rose 1.6% to $33,931 in 2018 from a year earlier, according to wedding site The Knot.
Average number of guests: 136
Average Marrying Age: Women, 29.1; Men, 30.5
Most Popular Month to Get Engaged: December (16%)
Average Engagement Length: 13.6 months
Most Popular Month to Get Married: September (18%)
Top 5 Popular Wedding Colors: Ivory/Champagne (33%), Dark Blue & Burgundy/Wine (tie at 29%), Gold (27%) and Light Pink (23%)
Percentage of Destination Weddings: 23%
Top 25 Most Expensive Places to Get Married in 2018
1. NY – Manhattan $96,910 (up from $76,944 in 2017)
2. NY – Long Island $66,409 (up from $61,113)
3. IL – Chicago $60,294 (up from $52,322)
4. Rhode Island $59,201 (up from $52,777)
5. MA – Cape Cod $58,425 (up from $55,083)
6. NJ – North/Central $58,107
7. NY – Westchester/Hudson Valley $57,678
8. NY – NYC Outer Boroughs $56,967
9. NJ – South $47,148
10. Philadelphia/Delaware $46,640
11. CA – Santa Barbara/Ventura $45,991
12. MA – Boston $44,557
13. Connecticut $42,853
14. CA – Los Angeles $42,638
15. Southern Florida $42,596
16. CA – San Francisco/Bay Area $41,341
17. New Orleans $40,753
18. Washington DC/Northern VA/Suburban MD $39,801
19. CA – Palm Springs/Desert Communities $39,504
20. Baltimore $39,167
21. CA – Orange County/Inland Empire $37,760
22. Hawaii $37,338
23. IL – Chicago Suburbs $36,25
24. South Carolina $35,942
25. Houston/East Texas $35,334
Top 10 Most Affordable Places to Get Married
1. Idaho $16,366
2. West Virginia $17,997
3. Wyoming $19,395
4. South Dakota $19,515
5. Alaska $19,887
6. Arkansas $20,223
7. Utah $20,391
8. West Texas $20,541
9. Lansing, Michigan $20,861
10. Oklahoma $20,935
2018 Average Wedding Budget Breakdown
Figures based on respondents who hired a professional vendor for the service.
| Category | 2018 National Average Spend | 2018 High-Spender Spend (Wedding Spend $60K+) |
| Overall Wedding (with ring, excluding honeymoon) | $33,931 | $104,109 |
| Venue (reception hall) | $15,439
25% Spent $20,000+ |
$42,354 |
| Photographer | $2,679
34% Spent $3,000+ |
$5,123 |
| Wedding/Event Planner | $2,002
17% Spent $2,500+ |
$3,671 |
| Reception Band | $4,247
29% Spent $5,000+ |
$7,089 |
| Reception DJ | $1,292
27% Spent $1,500+ |
$2,373 |
| Florist/Décor | $2,411
34% Spent $2,500+ |
$5,936 |
| Videographer | $2,021
26% Spent $2,500+ |
$3,289 |
| Wedding Dress | $1,631
15% spent $2,000+ |
$2,991 |
| Wedding Dress Accessories | $250
25% spent $300+ |
$520 |
| Groom’s Attire & Accessories | $283
21% spent $300+ |
$430 |
| Bridesmaids Dresses (each) | $142
36% spent $150+ |
$197 |
| Groomsmen Attire (each) | $187
22% Spent $200+ |
$230 |
| Wedding Cake | $528
17% spent $750+ |
$993 |
| Ceremony Site | $2,382
36% spent $3,000+ |
$3,006 |
| Ceremony Musicians | $797
22% Spent $1,000+ |
$1,168 |
| Invitations | $386
28% Spent $400+ |
$1,038 |
| Transportation | $856
25% Spent $1,000+ |
$1,405 |
| Favors | $245
21% Spent $300+ |
$443 |
| Rehearsal Dinner | $1,297
23% Spent $1,500+ |
$3,305 |
| Engagement Ring | $5,680
28% Spent $6,000+ |
$13,619 |
| Catering (price per person) | $70
21% Spent $100+ |
$157 |
| Officiant | $286
27% Spent $300+ |
$491 |
| Wedding Spend per Guest | $258
24% Spent $300+ |
$576 |
| Photo Booth | $325
44% Spent $400+ |
$419 |
| Morning-After Brunch | $565
18% Spent $750+ |
$1,515 |
| Makeup Artist (bride) | $102
23% Spent $126+ |
$137 |
| Makeup – Bridal Party (each) | $82
16% Spent $100+ |
$99 |
| Hairstylist (bride) | $123
25% Spent $176+ |
$165 |
| Hairstylist – Bridal Party (each) | $79
16% Spent $100+ |
$105 |
| Wedding Bands (brides) | $1,078
11% Spent $2,000+ |
$1,983 |
| Wedding Bands (grooms) | $584
28% Spent $600+ |
$1,017 |
Source: The Knot 2018 Real Weddings Study