Dr. Scholl’s partnered with startup Wiivv on personalized 3D-printed shoe insoles that customers can order for home delivery through a smartphone app. Read more…

Bayer plans to sell its consumer brands, including Dr. Scholl’s and Coppertone, as the German company seeks to focus on higher-margin pharmaceuticals. Bayer in November also announced plans to cut 12,000 jobs and sell its animal-health business to regain investor trust, The Wall Street Journal reported. Bayer’s over-the-counter sales have fallen in the past few years as consumer health products face greater competition from Amazon and private-label brands at drugstores, Bloomberg reported. Bayer acquired Merck’s consumer health brands in 2014.

Signify, formerly Philips Lighting, for the first time added voice-powered wake-up and sleep commands to its Philips Hue smart-bulbs. Read more…

(PRNewsfoto/Signify)

Philips Hue also extended its product line to include flood lights, more wall-mounted lights and lanterns and a motion sensor, the Verge reported. The Hue Outdoor sensor, which can detect motion up to 39 feet away, will sell for $50 starting next month. Philips also will begin selling its new outdoor lighting for prices ranging from $110 to $150 next month.

Fox Sports and Twitter are working together to bring more soccer to the social network for the 2019 Women’s World Cup in France this summer. Read more…

The Women’s World Cup will provide a promotional platform for many global brands, especially in athletic wear. Adidas’s logo is the most frequently shared brand on social platforms, according to a ranking by Brandwatch, ahead of Nike, Puma and Under Armour. The Adidas logo can be seen in 6.5 million images shared on Twitter and Instagram each month.

 

Condé Nast Britain in 2017 lost $17.3 million as sales declined. The poor top-line results indicated its U.K. operation wasn’t any more immune to negative sales trends than its sister company in the United States.

Adding insult to injury, that sales slump occurred as the economy expanded.

If a company ever needed a CEO to come up with a new strategy and clean house, it’s Condé Nast. Read more…