Study: Mobile grabs 50% of holiday search budgets as campaign costs rise

Rob Williams

Cost-per-click (CPC) rates for mobile search engine marketing (SEM) campaigns were 57% higher on “Cyber 5” days than during the rest of the holiday shopping season due to a surge in demand, according to a study by digital ad platform Kenshoo. Read more…

Leave a Reply

Your email address will not be published. Required fields are marked *

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.