Super Bowl LII Set Another Record For Advertising. Read more…
| Super Bowl: Time Period | Super Bowl: Avg Price | NFL Regular Season: Time Period | NFL Regular Season: Avg Price | SB Ratio vs Reg Season |
|---|---|---|---|---|
| Feb 2008 | $2,700 | Sep-Dec 2007 | $286 | 9.4 |
| Feb 2009 | $3,000 | Sep-Dec 2008 | $313 | 9.6 |
| Feb 2010 | $2,974 | Sep-Dec 2009 | $325 | 9.2 |
| Feb 2011 | $3,100 | Sep-Dec 2010 | $359 | 8.6 |
| Feb 2012 | $3,500 | Sep-Dec 2011 | $384 | 9.1 |
| Feb 2013 | $4,000 | Sep-Dec 2012 | $423 | 9.5 |
| Feb 2014 | $4,200 | Sep-Dec 2013 | $456 | 9.2 |
| Feb 2015 | $4,400 | Sep-Dec 2014 | $487 | 9.0 |
| Feb 2016 | $4,800 | Sep-Dec 2015 | $522 | 9.2 |
| Feb 2017 | $5,050 | Sep-Dec 2016 | $550 | 9.2 |
| Feb 2018 | $5,235 | Sep-Dec 2017 | $625 | 8.4 |