Top 10 Brands for Super Bowl Buzz

Brands Earned Media Value Number of Likes 
NFL $3,117,468         11,083,875
Pepsi $104,888               218,627
Doritos $102,120               439,887
Marvel $69,686               201,787
Mercedes-Benz $64,532               192,850
Olay $59,209               287,937
Bud Light $35,466                 84,064
Budweiser $23,742                 50,648
Amazon $19,771                 60,196
Michelob Ultra $19,130                 52,311
Grand Total $3,616,012         12,672,182

Source: InfluencerDB

InfluencerDB analyzed all posts from channels with more than 15,000 followers from Jan. 28 to Feb. 4, 2019, that mentioned a brand or used a brand hashtag — in addition to using at least one of the hashtags associated with the Super Bowl. Earned Media Value (EMV) is the value of the exposure of the posts mentioning an Instagram channel if that channel bought the same amount of advertising exposure.

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