Facebook this month will add a feature to its app and website that lets users see how their contact information is used for ad targeting. Read more…
Other reading:
Germany to restrict Facebook’s data gathering activities
How Facebook’s Tiny China Sales Floor Helps Generate Big Ad Money
Delay, Deny, and Deal Flow: Two New York Times Reporters Cash in on Seven-Figure Facebook Opus
Snickers is readying a campaign for the day after Valentine’s Day, urging Twitter users to “smooth over” their holiday “nomance” gaffes. Read more…
“Cringe” moments and embarrassing “fails” make up a hugely popular genre of user posts on social media platforms.
Key results from Twitter’s fourth quarter 2018:
Monthly active users fell to 321 million from 326 million in the prior quarter. U.S. users slipped to 66 million from 67 million. International users fell to 255 million from 259 million.
Total revenue rose 24 percent to $909 million from a year earlier (up 26 percent on a constant currency basis). Ad revenue climbed 23 percent to $791 million. Licensing revenue increased 34 percent to $117 million.
U.S. revenue rose 24 percent to $506 million. International revenue also rose 24 percent to $403 million (up 27 percent on a constant currency basis).
For first quarter 2019, Twitter forecast:
For 2019, the company forecast:
Restaurant chain IHOP teamed up with food-delivery app DoorDash to deliver a pizza-sized pancake in celebration of National Pizza Day on Feb. 9. Read more…
Top reasons consumers aren’t celebrating Valentine’s Day:
Percentage of People Planning to Celebrate Valentine’s Day
| Year | Ages 18-34 | Ages 35-54 | Ages 55 and older |
| 2009 | 72% | 65% | 52% |
| 2010 | 69% | 61% | 49% |
| 2011 | 70% | 59% | 47% |
| 2012 | 71% | 61% | 47% |
| 2013 | 70% | 62% | 48% |
| 2014 | 57% | 55% | 49% |
| 2015 | 60% | 58% | 47% |
| 2016 | 62% | 56% | 47% |
| 2017 | 60% | 57% | 46% |
| 2018 | 59% | 57% | 49% |
| 2019 | 53% | 52% | 47% |
Source: NRF’s 2019 Annual Valentine’s Day Spending Survey, conducted by Prosper Insights & Analytics