Google’s ad sales rose 20% to $32.6 billion in Q4 2018 from a year earlier, helping to drive parent company Alphabet’s revenue by 22% to $39.3 billion. Read more…
Month: February 2019
Brands | Earned Media Value | Number of Likes |
NFL | $3,117,468 | 11,083,875 |
Pepsi | $104,888 | 218,627 |
Doritos | $102,120 | 439,887 |
Marvel | $69,686 | 201,787 |
Mercedes-Benz | $64,532 | 192,850 |
Olay | $59,209 | 287,937 |
Bud Light | $35,466 | 84,064 |
Budweiser | $23,742 | 50,648 |
Amazon | $19,771 | 60,196 |
Michelob Ultra | $19,130 | 52,311 |
Grand Total | $3,616,012 | 12,672,182 |
InfluencerDB analyzed all posts from channels with more than 15,000 followers from Jan. 28 to Feb. 4, 2019, that mentioned a brand or used a brand hashtag — in addition to using at least one of the hashtags associated with the Super Bowl. Earned Media Value (EMV) is the value of the exposure of the posts mentioning an Instagram channel if that channel bought the same amount of advertising exposure.
Disinformation, trolls and automated bots proliferate on Twitter, but it’s amazing how many journalists betray their personal biases about events and people in the news. Read more…
Offers and promotions on social media are less likely to drive web traffic among millennials than older generations, according to a survey by Visual Objects. Read more…