Amazon said the number of Alexa “skills,” the voice-powered apps created for Amazon’s virtual assistant, topped 80,000 worldwide in early 2019.

The number of Alexa skills in the United States more than doubled to 56,750 in January 2019 from 25,784 a year earlier, according to  Alexa skill growth in the U.K. rose 233% to 29,910, while Germany’s skill count rose 152% to 7,869.

Number of Alexa Skills by Country, January 2019

US 56750
UK 29910
Canada 22873
Australia 22398
Germany 7869
Japan 2364
France 981


Google Assistant has “actions” as the apps that expand its capabilities beyond search.

Number of Google Assistant Actions in United States

January 2019 4253
January 2018 1719
October 2017 724
August 468
July 378
June 304
May 232
April 165


Google Assistant Apps by Category – January 2019

Category %
Education and reference 15.07
Games and fun 11.07
Kids and family 9.29
News and magazines 7.69
Home Control 6.91
Travel and transportation 5.60
Shopping 5.58
Business and finance 5.41
Arts and lifestyle 4.73
Health and fitness 4.25
Social and communication 4.03
Music and audio 3.83
Food and drink 3.50
Productivity 3.41
Sports 2.92
Music, photos and TV 2.76
Local 2.62
Weather 1.32


Angry Orchard, the brand of hard cider marketed by Samuel Adams brewer Boston Beer Co., this week debuted its Cider+Food app for Apple smartphones and tablets. Read more…

Additional Reading:

The cider market grew 8.4% in 2018, exceeding the growth of spirits (+3.6%) and wine (+2.1%), according to Nielsen data shared at the CiderCon 2019 convention last month. The U.S. cider market last year reached more than $500 million in retail sales, or 10x the level of a decade ago, as the number of cideries grew to more than 900. Such a crowded market means that brands like Angry Orchard need to take extra steps to get noticed.