Behind the scenes, AMI executives squabbled over whether to publish the texts, leaked by Bezos’ lover’s brother, given worries about the company’s financial condition. Read more…
Month: March 2019
‘Le Monde’ journalists are working to prevent Daniel Kretinsky from taking control of the iconic publication, widely considered to be France’s newspaper of record. Read more….
Facebook engagement for publishers has bounced back strongly in early 2019. It’s more than a year since the social network changed its news feed to show fewer professionally produced posts, such as news stories and viral videos. Read more…
Song | Date of No. 1 peak on charts |
Miss You | Aug. 5, 1978 |
Angie | Oct. 20, 1973 |
Brown Sugar | May 29, 1971 |
Honky Tonk Women | Aug. 23, 1969 |
Ruby Tuesday | March 4, 1967 |
Paint It, Black | June 11, 1966 |
Get Off Of My Cloud | Nov. 6, 1965 |
(I Can’t Get No) Satisfaction | July 10, 1965 |
From “Instagram Engagement Report” by HubSpot and Mention
- 46.6% of Instagram users have fewer than 1,000 followers
- 33.5% of users have from 1,000 to 10,000 followers
- 9.8% of users have 10,000 to 50,000 followers
- 2.7% of users have 50,000 to 100,000 followers
- 5.5% of users have 100,000 to 1 million followers
- 1.9% of users have more than 1 million followers, making them the “mega-influencers”
- Video posts receive more than 2x more comments than other types of posts
- The average Instagram post receives 100 comments
- More than 80% of businesses consider engagement the most important metric (engagement is the number of interactions with a post, such as likes and comments. However, as Instagram has evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares and direct messages.)
- 80% of Instagram users follow a business account
- The average Instagram post receives 5,963 likes, a figure skewed by highly influential users. The median number of likes for an Instagram post is 100, suggesting 50% of users receive fewer than 100 likes for the average post
- Tagging more than 5 users in a post doesn’t increase engagement rates
- The average Instagram post has 1.01 hashtags
- 7 out of 10 hashtags on Instagram are branded
- The percentage of posts without a hashtag fell to 40% from 72% last year
- The best time to post is 9 a.m. to 11 a.m. EST
Most Used Hashtags on Instagram
#love, #fashion, #instagood, #repost, #photooftheday, #style, #photography, #beautiful, #beauty, #makeup, #picoftheday, #art, #travel, #instagram, #ootd, #fitness, #model, #happy, #cute
Most Engaging Hashtags on Instagram
#9gag, #WorldCup, #space, #Football, #science, #soccer, #Regram, #Nike, #cricket, #ad, #jeffreestarcosmettics, #S, #Paris, #regram, #universe, #worldcup, #TBT, #earth, #Be
Most Engaged Tagged Users
@GarethBale11, @EASPORTSF…, @hhgarcia41, @bryant, @NASAhubble, @jimmy_rich, @SergioRamos, @directedbystro, @twan
5 Reasons Micro-Influencers Are More Effective for Brands
- They have smaller, more targeted audiences
- They’re more credible and authentic
- They don’t play hard to get
- They are more cost effective than big-name influencers
- They deliver higher engagement and more drive more conversions
Micro-influencers have 10,000 to 50,000 followers
David Tamarkin, digital director of Conde Nast’s online food hub Epicurious, triggered the angry wrath of the Twitterverse after posting a tweet that announced a job opening. Read more…
Amazon said the number of Alexa “skills,” the voice-powered apps created for Amazon’s virtual assistant, topped 80,000 worldwide in early 2019.
The number of Alexa skills in the United States more than doubled to 56,750 in January 2019 from 25,784 a year earlier, according to Voicebot.ai. Alexa skill growth in the U.K. rose 233% to 29,910, while Germany’s skill count rose 152% to 7,869.
Number of Alexa Skills by Country, January 2019
US | 56750 |
UK | 29910 |
Canada | 22873 |
Australia | 22398 |
Germany | 7869 |
Japan | 2364 |
France | 981 |
Google Assistant has “actions” as the apps that expand its capabilities beyond search.
Number of Google Assistant Actions in United States
January 2019 | 4253 |
January 2018 | 1719 |
October 2017 | 724 |
August | 468 |
July | 378 |
June | 304 |
May | 232 |
April | 165 |
Google Assistant Apps by Category – January 2019
Category | % |
Education and reference | 15.07 |
Games and fun | 11.07 |
Kids and family | 9.29 |
News and magazines | 7.69 |
Home Control | 6.91 |
Travel and transportation | 5.60 |
Shopping | 5.58 |
Business and finance | 5.41 |
Arts and lifestyle | 4.73 |
Health and fitness | 4.25 |
Social and communication | 4.03 |
Music and audio | 3.83 |
Food and drink | 3.50 |
Productivity | 3.41 |
Sports | 2.92 |
Music, photos and TV | 2.76 |
Local | 2.62 |
Weather | 1.32 |
Google rolled out smart segmentation features in Google AdMob that use machine learning to categorize players based on their likelihood of making in-app purchases. Read more…
Apple acquired machine-learning startup Laserlike in a likely effort to boost its artificial intelligence (AI) capabilities, including for Siri, the iPhone maker’s virtual assistant that faces stronger competition from Amazon Alexa and Google Assistant. Read more…
Specialty lighting retailer Lamps Plus now lets customers seek help from store employees by sending text messages to any of its 37 locations. Read more…