From “Instagram Engagement Report” by HubSpot and Mention

  • 46.6% of Instagram users have fewer than 1,000 followers
  • 33.5% of users have from 1,000 to 10,000 followers
  • 9.8% of users have 10,000 to 50,000 followers
  • 2.7% of users have 50,000 to 100,000 followers
  • 5.5% of users have 100,000 to 1 million followers
  • 1.9% of users have more than 1 million followers, making them the “mega-influencers”


  • Video posts receive more than 2x more comments than other types of posts
  • The average Instagram post receives 100 comments
  • More than 80% of businesses consider engagement the most important metric (engagement is the number of interactions with a post, such as likes and comments. However, as Instagram has evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares and direct messages.)
  • 80% of Instagram users follow a business account
  • The average Instagram post receives 5,963 likes, a figure skewed by highly influential users. The median number of likes for an Instagram post is 100, suggesting 50% of users receive fewer than 100 likes for the average post
  • Tagging more than 5 users in a post doesn’t increase engagement rates
  • The average Instagram post has 1.01 hashtags
  • 7 out of 10 hashtags on Instagram are branded
  • The percentage of posts without a hashtag fell to 40% from 72% last year
  • The best time to post is 9 a.m. to 11 a.m. EST

Most Used Hashtags on Instagram

#love, #fashion, #instagood, #repost, #photooftheday, #style, #photography, #beautiful, #beauty, #makeup, #picoftheday, #art, #travel, #instagram, #ootd, #fitness, #model, #happy, #cute

Most Engaging Hashtags on Instagram

#9gag, #WorldCup, #space, #Football, #science, #soccer, #Regram, #Nike, #cricket, #ad, #jeffreestarcosmettics, #S, #Paris, #regram, #universe, #worldcup, #TBT, #earth, #Be

Most Engaged Tagged Users

@GarethBale11, @EASPORTSF…, @hhgarcia41, @bryant, @NASAhubble, @jimmy_rich, @SergioRamos, @directedbystro, @twan

5 Reasons Micro-Influencers Are More Effective for Brands

  1. They have smaller, more targeted audiences
  2. They’re more credible and authentic
  3. They don’t play hard to get
  4. They are more cost effective than big-name influencers
  5. They deliver higher engagement and more drive more conversions

Micro-influencers have 10,000 to 50,000 followers

Amazon said the number of Alexa “skills,” the voice-powered apps created for Amazon’s virtual assistant, topped 80,000 worldwide in early 2019.

The number of Alexa skills in the United States more than doubled to 56,750 in January 2019 from 25,784 a year earlier, according to  Alexa skill growth in the U.K. rose 233% to 29,910, while Germany’s skill count rose 152% to 7,869.

Number of Alexa Skills by Country, January 2019

US 56750
UK 29910
Canada 22873
Australia 22398
Germany 7869
Japan 2364
France 981


Google Assistant has “actions” as the apps that expand its capabilities beyond search.

Number of Google Assistant Actions in United States

January 2019 4253
January 2018 1719
October 2017 724
August 468
July 378
June 304
May 232
April 165


Google Assistant Apps by Category – January 2019

Category %
Education and reference 15.07
Games and fun 11.07
Kids and family 9.29
News and magazines 7.69
Home Control 6.91
Travel and transportation 5.60
Shopping 5.58
Business and finance 5.41
Arts and lifestyle 4.73
Health and fitness 4.25
Social and communication 4.03
Music and audio 3.83
Food and drink 3.50
Productivity 3.41
Sports 2.92
Music, photos and TV 2.76
Local 2.62
Weather 1.32