Google will remove the accelerated delivery of ads for search and shopping campaigns and shared budgets, making standard delivery the only option. Read more…
Month: August 2019
Condé Nast, publisher of Vogue, GQ and Vanity Fair, will likely miss revenue targets this year amid slower-than-forecast growth in several business segments and regions. Read more…
While Ford saw most dealer visits among both Snapchat users and non-users in the Midwest, users of the app visited Honda more often in Western states, Nissan in Southern states and Jeep in the Northeast region. Read more…
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…
Condé Nast, publisher of Vogue, GQ and Vanity Fair, will likely miss revenue targets this year amid slower-than-forecast growth in several business segments and regions. Read more…
WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….
Augmented and virtual reality (AR/VR) and subscription services currently generate more enthusiasm among U.S. shoppers than smart speakers. Read more…
Gen Z is not only growing to be the biggest generational group in the U.S., but it also spends the most time throughout the day watching mobile video. Read more…
Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier. Read more….
ByteDance, parent company of TikTok, launched an internet search engine for the Chinese market as part of a broader expansion beyond its core business in news and video. Read more…