Social content and experiential events around sports fit into the denim pioneer’s broader strategy to find “center of culture” moments. Read more…
Month: August 2019
Facebook for the first time plans to test paid subscriptions to on-demand shows streamed through its Watch video hub. Read more…
Location-based marketing firm inMarket acquired rival Thinknear as the geotargeting industry consolidates. Read now….
McDonald’s boosted store traffic by 23% — or 540,000 incremental visits — with a social influencer campaign aimed at raising awareness of its Halloween-themed sweepstakes. Read more…
Twitter will stop using third-party data sources in its ad-buying system, and apologized for using people’s personal information for advertising purposes without their consent. Read more…
Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…
Cord-cutting among U.S. households will jump 19% this year as rising cable and satellite bills give consumers another reason to cancel service. Read more…
Google is testing a paid subscription service to its app store for Android devices, possibly taking aim at rival Apple as the iPhone maker readies its Apple Arcade service. Read more…
Smartphone shipments fell for the seventh straight quarter in Q2 2019, but a slower pace of declines indicates that the market could be stabilizing and that demand is starting to pick up. Read more…
Chipotle Mexican Grill reported record results for its campaign on TikTok, the fast-growing social video app, to celebrate National Avocado Day. Read more…