Declining print circulation and advertising sales have pushed embattled local newspapers to rely more heavily on reader revenue to support the operations. Read more…
Day: November 1, 2019
United Airlines attributed more than half (52%) of its YouTube sales conversions to the video-sharing platform’s direct-response (DR) ad format, while home-sharing pioneer Airbnb saw a 14% gain in bookings from its DR ads. Read more…
Haribo debuted a channel on Instagram’s IGTV streaming video app to show original series starring its gummy bear candy. Read more…