Connected TV (CTV) media spending will surge 38% to $6.94 billion in the U.S. this year as advertisers work to reach audiences on streaming services like Hulu, Roku and YouTube. Read more…
Day: November 5, 2019
Toys ‘R’ Us Canada this week became the first company in the country to use the Snapchat Portal Lens in its marketing. Read more…
Facebook introduced a corporate logo to unite its family of products, including its main social network, Instagram, WhatsApp, Oculus virtual reality (VR) platform, Portal smart displays and Calibra digital wallet. Read more…
Burger King transformed one of its restaurants into a gaming hub for “Call of Duty: Modern Warfare,” the video game made by Activision Blizzard, in an event that was livestreamed on Twitch. Read more…
Adobe’s framework is designed to let authors verify their content and help consumers feel more confident about the authenticity of news and information. Read more…