Walmart introduced its first branded hashtag challenge on TikTok, the social video app with more than 500 million users worldwide. Read more…
Category: Industry
Kraft Heinz this month introduced mobile-activated packaging for Kraft Singles cheese sold at Walmart. Read more…
Honda next month will roll out a social media campaign as part of its “Safety for Everyone” campaign to highlight the safety features of its vehicles. Read more…
Inc. last week broke new ground for a business magazine by putting a visibly pregnant CEO on its cover — a refreshing sight after Forbes magazine’s recent list of 100 “most innovative” American business leaders included only one woman. Read more…
Google’s effort to give original reporting a higher ranking on its news page may appease some publishers, but is less likely to quell criticism from politicians who say the search giant is biased or too powerful. Read more…
About 60% of Instagram users have followed a new brand on the image-sharing app after seeing an appealing ad in its vertical feed or in Stories, a study found. Read more…
The newspaper undermined a bombshell report about Supreme Court Justice Brett Kavanaugh’s alleged sexual misconduct by burying the story on its op-ed page, omitting key information and highlighting the piece with a brazenly offensive tweet. Read more…
Generation Z is more concerned with its mental and physical health than millennials or Generation X, a heightened anxiety that influences the way young adults shop, per a survey by consulting firm A.T. Kearney. Read more…
By creating a hybrid of paywall and free content, Hearst Connecticut aims to generate reader revenue, while also supporting “significant” web traffic that supports ad sales. Read more…
Hashtag challenges are one way to boost awareness with the app’s younger audience ahead of Black Friday and Cyber Monday. Read more…