Some 71% of U.S. adults believe their local news media is in good financial health, but only 14% paid for a subscription, donated money or signed up for a membership. Read more…
Category: Industry
Apple introduced three iPhones and revealed low prices for its streaming TV and gaming services, stressing value as the tech giant copes with falling sales for its key product. Read more…
Sportswear brand Puma opened its first North American flagship store in New York with interactive displays that activate augmented reality (AR) experiences. Read more…
Burger King Germany launched a geotargeted campaign that builds on the publicity for horror movie “It Chapter Two” while taking aim at rival McDonald’s. Read more…
Amazon is testing clean room data technology that may help advertisers improve campaign measurement, AdExchanger reported, citing people familiar with the product. Read more…
Ad-tech firm Criteo saw click-through rates (CTRs) for in-app native advertising on MoPub, the Twitter-owned mobile monetization platform, that were four times greater than for banner ads. Read more…
Reebok is giving away limited-edition versions of its Club C sneaker to users of the voice-powered Amazon Alexa or Google Assistant. Read more…
PepsiCo and JetBlue are celebrating the airline’s switch from Coca-Cola by making a temporary change to New York City’s skyline. Read more…
Doritos is removing its logo from its advertising as the PepsiCo-owned snack brand unveils a campaign targeting ad-adverse Generation Z. Read more…
Digital publishers lose 52% of revenue on average when readers set their web browsers to block cookies, the data files used to track the online activities of internet users, according to a study by internet search giant Google. Read more….