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Rob Williams – News, Research and Random Thoughts

News, Research and Random Thoughts

Category: Industry

Google rebrands Android, nixing dessert themes

August 23, 2019August 27, 2019 Rob Williams

Google refreshed the logo for its Android mobile operating system and said it will stop naming updates after sweet treats. Read more…

Mobile Phones, TechnologyNo Comments

Miller Lite drafts Vatom Labs for blockchain-powered mobile trivia game

August 22, 2019August 26, 2019 Rob Williams

Miller Lite worked with partner Vatom Labs on a mobile game called Great Taste Trivia as part its “Know Your Beer” campaign. Read more….

Blockchain, FoodNo Comments

Mark Halperin’s Book Deal Meets Withering Media Barrage

August 20, 2019August 26, 2019 Rob Williams

Regan Arts triggered an angry backlash after a news report said the publisher signed a book deal with disgraced political journalist Mark Halperin. Read more….

PublishingNo Comments

McDonald’s hypes spoof streetwear line ‘Schnuggs’ with AR lens, GIFs

August 20, 2019August 26, 2019 Rob Williams

McDonald’s is promoting the limited-time release of Spicy Chicken McNuggets in the U.K. with a spoof streetwear collection called “Schnuggs” — a combination of “spicy” and “Chicken McNuggets.” Read more…

RestaurantsNo Comments

Walmart cooks up ‘shoppable recipes’ with BuzzFeed’s Tasty videos

August 20, 2019August 26, 2019 Rob Williams

Walmart partnered with BuzzFeed on shoppable recipes that let customers buy ingredients seen in the digital publisher’s Tasty cooking videos. Read more…

Publishing, RetailNo Comments

Report: Conde Nast CEO Lynch Sees Missed Revenue Target

August 19, 2019August 26, 2019 Rob Williams

Condé Nast, publisher of Vogue, GQ and Vanity Fair, will likely miss revenue targets this year amid slower-than-forecast growth in several business segments and regions. Read more…

PublishingNo Comments

Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters

August 19, 2019August 20, 2019 Rob Williams

While Ford saw most dealer visits among both Snapchat users and non-users in the Midwest, users of the app visited Honda more often in Western states, Nissan in Southern states and Jeep in the Northeast region. Read more…

Automotive, Social MediaNo Comments

Hero Cosmetics doubles down on TikTok after results dwarf Instagram’s

August 19, 2019August 20, 2019 Rob Williams

The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories. Read more…

Advertising, Media & Communications, Social Media, TechnologyNo Comments

Report: Conde Nast CEO Lynch Sees Missed Revenue Target

August 19, 2019August 20, 2019 Rob Williams

Condé Nast, publisher of Vogue, GQ and Vanity Fair, will likely miss revenue targets this year amid slower-than-forecast growth in several business segments and regions. Read more…

PublishingNo Comments

WeQ teams with TikTok to boost influencer campaigns

August 16, 2019August 16, 2019 Rob Williams

WeQ Influencers, a marketing agency run by mobile advertising firm WeQ, formed a partnership with social video app TikTok to provide brands and app developers access to native ad campaigns that include TikTok influencers. Read more….

Advertising, Media & Communications, Social Media, TechnologyNo Comments

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