Amazon overtook Netflix as the top advertiser for video streaming services after quadrupling its digital media spending in the first half of 2019 from a year earlier. Read more….
Category: Industry
Social content and experiential events around sports fit into the denim pioneer’s broader strategy to find “center of culture” moments. Read more…
Location-based marketing firm inMarket acquired rival Thinknear as the geotargeting industry consolidates. Read now….
McDonald’s boosted store traffic by 23% — or 540,000 incremental visits — with a social influencer campaign aimed at raising awareness of its Halloween-themed sweepstakes. Read more…
Twitter will stop using third-party data sources in its ad-buying system, and apologized for using people’s personal information for advertising purposes without their consent. Read more…
Google introduced support for app-ads.txt, the IAB Tech Lab’s anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network. Read more…
Cord-cutting among U.S. households will jump 19% this year as rising cable and satellite bills give consumers another reason to cancel service. Read more…
Chipotle Mexican Grill reported record results for its campaign on TikTok, the fast-growing social video app, to celebrate National Avocado Day. Read more…
The travel industry’s digital media buying will jump next year to overtake what consumer packaged goods (CPG) brands spend amid a consolidation of their ad budgets. Read more…
Apple reported revenue growth of 1% to $53.8 billion for the three months ended June 29 as the tech giant offset slumping iPhone sales with improvements in services and other products like the Mac and iPod. Read more…