Offers and promotions on social media are less likely to drive web traffic among millennials than older generations, according to a survey by Visual Objects. Read more…
Category: Social Media
Facebook’s net income jumped 61% to a record $6.88 billion last quarter as revenue rose 30% to $16.9 billion amid continued user growth and strong demand for ad placements in Stories. Read more…
Facebook pays teens to install VPN that spies on them
Facebook Is Paying Teens to Install a ‘Research’ App That Lets It Monitor Their Phones
Apple Bans App Used by Facebook in Escalating Privacy Fight
Apple says it’s banning Facebook’s research app that collects users’ personal information
How to Check If Your Kid Is Using Facebook’s ‘Banned’ Research App
Instagram-influenced purchases rose 91% in 2018 from a year earlier, but Facebook is the market leader, influencing 6x more purchases in 2018, according to adtech firm StitcherAds.
- Retailers spent 47% more on Facebook & Instagram holiday campaigns in 2018 from the prior year.
- Retailers saw a 14% increase in Facebook-attributed in-store sales from a year earlier.
- Over the holiday season, 2.7x more purchases occurred on mobile devices vs. desktop.
- Cost per click declined about 10% from a year earlier.
- CPM fell 17% from a year earlier.
While ad reveals aren’t driving much chatter, a new report shows Pizza Hut’s expansion of beer delivery has spurred more than 125,000 shares. Read more…
Skittles, Planters, Amazon, Doritos, M&M’s and Bubly have teased at their Super Bowl ads, CNet reported.
Instead of running a pricey TV spot, Frank’s asks viewers to tweet a chili pepper emoji and special hashtag during other brands’ ads. Read more…
CBS is selling 30-second commercials for $5.1 million to $5.3 million, Bloomberg reported, citing people familiar with the matter. The price is little changed from last year, when Comcast NBC sold ads for $5.24 million, according to researcher Kantar Media. The Super Bowl audience peaked in 2015, but the game is the most-watched TV event of the year. Last year’s audience fell to a nine-year low of 103.4 million viewers, but the game is still the biggest showcase for national ad campaigns.
Fox Sports and Twitter are working together to bring more soccer to the social network for the 2019 Women’s World Cup in France this summer. Read more…
The Women’s World Cup will provide a promotional platform for many global brands, especially in athletic wear. Adidas’s logo is the most frequently shared brand on social platforms, according to a ranking by Brandwatch, ahead of Nike, Puma and Under Armour. The Adidas logo can be seen in 6.5 million images shared on Twitter and Instagram each month.
Almost two-thirds (62 percent) of U.S. millennials (ages 18-34) would likely recommend a brand that has an exceptional social media presence — quick response times, informative, across multiple sites — even if they weren’t initially happy with their product or service, according to a survey by the Harris Poll on behalf of Telus International.
Other key findings:
43 percent of millennials said if a brand they purchase from does not have a social media page to provide feedback on, they would consider purchasing from a different brand that does.
72 percent of millennials said they would be more likely to be loyal to a brand that responds to feedback through social media over a brand that does not (compared with 47 percent of Americans ages 45 and older)
66 percent of millennials said their loyalty towards a brand would be impacted by how quickly they address their feedback through social media.
Zulily is urging consumers in select markets to tweet to its @zulily Twitter account with the hashtag #zulilygiftsweepstakes. Read more…
Fashion rental service Rent the Runway (RTR) partnered with Jonathan Van Ness, one of the stars of Netflix’s “Queer Eye,” on a social and charitable campaign, according to a statement shared with Mobile Marketer. Read more…