Social influencer marketing isn’t as effective as other promotional methods for search engine optimization (SEO), according to a study of campaigns in the travel industry by content marketing agency Kaizen. Read more…
Category: Social Media
Instagram is cracking down on users who use software to artificially increase their followers, likes and comments on their posts. Read more…
Travel + Leisure magazine began airing a short-form series called “Locals” on IGTV, the video-sharing and streaming app that Instagram started in June. Read more…
Snap announced a partner program to help advertisers find creative shops that are certified to develop augmented reality (AR) lenses for the social media app. Read more…
Take-and-bake pizza chain Papa Murphy’s kicked off a social media campaign in August that resulted in metrics that exceeded industry benchmarks. Read more…
Generation Z, the demographic group after millennials, is highly likely to seek travel ideas from social media, including recommendations from friends and influencers. Read more…
Honda started its annual Happy Honda Days sales event with a campaign featuring Dr. Seuss’ The Grinch. Read more…
Snapchat added a shopping channel to the Discover section of the image-sharing app, just in time for the holiday gift-buying season. Read more….
Contrary viewpoints
No, Facebook didn’t affect U.S. election in 2016
Did Fake News On Facebook Help Elect Trump? Here’s What We Know
Study: Social Media and Fake News in the 2016 Election
Did fake news help elect Trump? Not likely, according to new research
Hard Questions: Russian Ads Delivered to Congress
Mark Zuckerberg denies that fake news on Facebook influenced the elections
Most of the coverage of Russian meddling involves their attempt to effect the outcome of the 2016 US election. I have seen all of the Russian ads and I can say very definitively that swaying the election was *NOT* the main goal.
— Rob Goldman (@robjective) February 17, 2018
Yes, Facebook affected U.S. election in 2016
Russia-orchestrated campaigns brought fringe ideas into the mainstream
Embattled and in over his head, Mark Zuckerberg should — at least — step down as Facebook chairman
Facebook’s role in Trump’s win is clear. No matter what Mark Zuckerberg says
Study: Trump may owe his 2016 victory to ‘fake news,’ new study suggests
Oh, and Facebook also affected the 2012 election…
Facebook’s secret newsfeed experiments affected voter turnout in the 2012 election
Phone numbers are on the verge of extinction as almost half (46 percent) of Americans ages 18-22 ask for a social media handle instead of a phone number when meeting new people, according to a survey of mobile customers by Bank of America.
Other key findings:
Most Americans (58 percent) anticipate the country will become entirely cashless in their lifetime. About one quarter (23 percent) of Americans say they can avoid using cash for a month at a time, while 19 percent said they can forego using physical currency for a full year.
The most popular apps are navigation (used by 68 percent of consumers), entertainment (58 percent), retail (55 percent) and music (51 percent). Americans prefer an app that is easy to use (35 percent) and efficient (23 percent), compared with one that is entertaining (12 percent) or social (5 percent).
Person-to-person payments have become more popular, rising eight percentage points in the past year to 44 percent of consumers. PSP gift is considered appropriate for birthdays (58 percent of respondents), graduations (48 percent), holidays (48 percent), allowances (42 percent) and weddings (38 percent).
Mobile communications are the most common way to stay in touch with siblings (74 percent), friends (68 percent) and parents (53 percent), while in-person communication is more common with significant others (84 percent), children (67 percent) and colleagues (61 percent).
Mobile bank apps have grown their user base from 48 percent of people surveyed in 2015 to 70 percent this year. The biggest adopters of mobile banking are Generation Z (78 percent), millennials (77 percent), Generation X (67 percent) and baby boomers (59 percent).
Many Americans are comfortable using biometrics on their smartphones such as fingerprint/touch ID (69 percent), voice recognition (65 percent), facial recognition (50 percent) and retina scan (44 percent).
Researcher Convergys surveyed 1,001 adults 18 and older with a current bank account at Bank of America and who own a smartphone.