Smartphone games are forecast to expand their share global games revenues from 36% in 2017 to 49% by 2021, according to researcher Newzoo.
The smartphone gaming market is forecast to more than double from $43.8 billion in 2017 to about $90 billion in 2021.
Instagram-influenced purchases rose 91% in 2018 from a year earlier, but Facebook is the market leader, influencing 6x more purchases in 2018, according to adtech firm StitcherAds.
Higher levels of screen time among toddlers were associated with slower mental development, according to a study cited by JAMA Pediatrics.
About 98% of U.S. children ages 0 to 8 years live in a home with an internet-connected device and spend more than two hours a day on average looking at screens, according to Common Sense Media.
Children who observe screens without an interactive or physical component are more sedentary and aren’t practicing gross motor skills, such as walking and running. Screens can also disrupt interactions with caregivers by limiting opportunities for verbal and nonverbal social exchanges, which are essential for fostering optimal growth and development.
While ad reveals aren’t driving much chatter, a new report shows Pizza Hut’s expansion of beer delivery has spurred more than 125,000 shares. Read more…
Skittles, Planters, Amazon, Doritos, M&M’s and Bubly have teased at their Super Bowl ads, CNet reported.
Instead of running a pricey TV spot, Frank’s asks viewers to tweet a chili pepper emoji and special hashtag during other brands’ ads. Read more…
CBS is selling 30-second commercials for $5.1 million to $5.3 million, Bloomberg reported, citing people familiar with the matter. The price is little changed from last year, when Comcast NBC sold ads for $5.24 million, according to researcher Kantar Media. The Super Bowl audience peaked in 2015, but the game is the most-watched TV event of the year. Last year’s audience fell to a nine-year low of 103.4 million viewers, but the game is still the biggest showcase for national ad campaigns.
Google’s proposed changes likely will spur ad-blocking companies to redesign their software. That will make ad-blocking a continued problem for web publishers that depend on display ads for revenue. Read more…
Super Bowl LII Set Another Record For Advertising. Read more…
| Super Bowl: Time Period | Super Bowl: Avg Price | NFL Regular Season: Time Period | NFL Regular Season: Avg Price | SB Ratio vs Reg Season |
|---|---|---|---|---|
| Feb 2008 | $2,700 | Sep-Dec 2007 | $286 | 9.4 |
| Feb 2009 | $3,000 | Sep-Dec 2008 | $313 | 9.6 |
| Feb 2010 | $2,974 | Sep-Dec 2009 | $325 | 9.2 |
| Feb 2011 | $3,100 | Sep-Dec 2010 | $359 | 8.6 |
| Feb 2012 | $3,500 | Sep-Dec 2011 | $384 | 9.1 |
| Feb 2013 | $4,000 | Sep-Dec 2012 | $423 | 9.5 |
| Feb 2014 | $4,200 | Sep-Dec 2013 | $456 | 9.2 |
| Feb 2015 | $4,400 | Sep-Dec 2014 | $487 | 9.0 |
| Feb 2016 | $4,800 | Sep-Dec 2015 | $522 | 9.2 |
| Feb 2017 | $5,050 | Sep-Dec 2016 | $550 | 9.2 |
| Feb 2018 | $5,235 | Sep-Dec 2017 | $625 | 8.4 |