Super Bowl LII Set Another Record For Advertising. Read more…

Super Bowl: Time Period Super Bowl: Avg Price NFL Regular Season: Time Period NFL Regular Season: Avg Price SB Ratio vs Reg Season
Feb 2008 $2,700 Sep-Dec 2007 $286 9.4
Feb 2009 $3,000 Sep-Dec 2008 $313 9.6
Feb 2010 $2,974 Sep-Dec 2009 $325 9.2
Feb 2011 $3,100 Sep-Dec 2010 $359 8.6
Feb 2012 $3,500 Sep-Dec 2011 $384 9.1
Feb 2013 $4,000 Sep-Dec 2012 $423 9.5
Feb 2014 $4,200 Sep-Dec 2013 $456 9.2
Feb 2015 $4,400 Sep-Dec 2014 $487 9.0
Feb 2016 $4,800 Sep-Dec 2015 $522 9.2
Feb 2017 $5,050 Sep-Dec 2016 $550 9.2
Feb 2018 $5,235 Sep-Dec 2017 $625 8.4

71% of U.S. consumers said they had downloaded software to protect their data privacy or help to control their web experience, according to a survey by JanRain, a customer profile and identity management software provider acquired by Akamai in January 2019.

42% said they were open to forgiving a brand’s data breach as long as the company immediately informs them about the attack and how it is responding.

7% refuse to forgive brands for allowing bad actors access to their personal data.

14% have lost all faith in an organization’s ability to protect their data.

55% would let companies they trust use some of their personal data for specific purposes that benefit them in clear ways.

36% wouldn’t let any company use their personal data.

66% like the idea of being able to alert companies when they’re interested in something as long as they can “switch it off” when they’re no longer interested.

16% aren’t interested in this even if it came with preferences control.

Advertising

8% said ads “often” seemed to understand their needs, presenting brands with an important area for improvement.

47% said ads do seem to understand their needs at least “sometimes” while 26% said ads “hardly ever” understand them, 9% said online ads “never” do.

When asked whether they’d walk away from a business that requires personal information up front (like a phone number or email address) in order to conduct business, 15% of those surveyed said “yes” while 24% said “probably.”

54% said it depends on whether the business is trusted or the only option.

Janrain in the third quarter of 2018 surveyed more than 1,000 U.S. consumers on attitudes toward data privacy and security.

Data Protection

66% of those surveyed renewed their call for GDPR-like rules in the United States that force brands to provide consumers with greater privacy, security and control of their personal data. Janrain asked a similar question in May of 2018 to which 69% responded favorably to more regulation in the States.

Janrain’s findings show consumers not only want more regulation, they believe it will actually help in the wake of high-profile breaches and controversies affecting well-known organizations such as Yahoo!, Equifax and Facebook.

9% believe such laws would be ineffective while 6% believe more regulation would be too hard on businesses and the economy.

9% believe achieving data security requires the shared support of consumers, business and government.

44% report being most concerned about protecting their financial data over all other forms of personal data, a quarter of consumers realize the importance of protecting their passwords, pointing to sound password management as their chief concern.

61% say they are very careful about their computer/mobile security.

12% have given up worrying about their computer/mobile security, because they believe hackers can break into company networks anyway.

U.S. Population 2017 % by age group Approximate generation
Total 325,719,178
Under 5 years 19,938,860 6.1%
5 to 9 years 20,304,238 6.2% Generation Z  ⇓
10 to 14 years 20,778,454 6.4%
15 to 19 years 21,131,660 6.5%
20 to 24 years 22,118,635 6.8% Millennials ⇓
25 to 29 years 23,370,460 7.2%
30 to 34 years 21,972,212 6.7%
35 to 39 years 21,231,997 6.5%
40 to 44 years 19,643,373 6.0% Generation X ⇓
45 to 49 years 20,973,858 6.4%
50 to 54 years 21,401,094 6.6%
55 to 59 years 22,007,956 6.8% Baby Boomers ⇓
60 to 64 years 19,987,702 6.1%
65 to 69 years 16,836,381 5.2%
70 to 74 years 12,847,065 3.9%
75 to 79 years 8,741,261 2.7% Silent Generation ⇓
80 to 84 years 5,965,290 1.8%
85 years and over 6,468,682 2.0%
Source: Census Bureau

21 percent of Super Bowl LIII viewers were forecast to watch the game this year, compared with 8.1 percent a year earlier, according to programmatic ad platform Adtaxi.

Other findings:

68% of viewers will simultaneously use another media platform to engage with Super Bowl-related content while watching. Most of them (78%) will use social media, while 30% will use group chats, 28% will visit sports websites and 15% will turn to online forums.

53% of viewers are most looking forward to the game itself, while 27% are looking forward to the commercials; 20% are most eager to watch the halftime show.

Cutting the Cord: 61% of Americans would not miss cable television if forced to give it up forever. In addition, 64% of cable subscribers have plans, at some point, to cancel their subscription in favor of streaming content digitally; 41% say they will do so within the next year

Reasons to Stream: 60% of those moving away from traditional cable in favor of streaming say their reason is to save money. Meanwhile, 43% want to watch on their own schedule, 43% like the option of binge watching, 36% want to avoid traditional TV commercials, and 27% prefer the content options on streaming platforms

Platform Popularity: Netflix is the most popular streaming platform (76%), followed by Amazon Prime Video (58%), Hulu (41%), YouTube TV (25%) and HBO Now (16%)

Device Popularity: Smartphones/mobile devices are the most popular way to stream (68%), followed by streaming devices connected to the TV, such as the Roku (60%), laptops (48%) and tablets/iPads (36%).

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“ILX Total Control” takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone. Read more…

Source: Acura

Acura’s ILX was among its models to show a decline in American sales last year as car buyers continued to show a preference for various SUV models. The ILX’s sales fell 4.1% to 11,273 units in 2018 from the prior year, while the Acura division’s overall sales rose 2.8%. Acura saw the strongest growth from RLX/RL sedans, up 56% to 1,931 units, and its RDX crossover, up 24% to 63,580 units, according to Honda. The U.S. automotive industry saw an 8% gain in truck and SUV sales to 11,786,069 units, while passenger car sales slumped 13% to 5,488,181 units in 2018, according to MarkLines.