Brands Earned Media Value Number of Likes 
NFL $3,117,468         11,083,875
Pepsi $104,888               218,627
Doritos $102,120               439,887
Marvel $69,686               201,787
Mercedes-Benz $64,532               192,850
Olay $59,209               287,937
Bud Light $35,466                 84,064
Budweiser $23,742                 50,648
Amazon $19,771                 60,196
Michelob Ultra $19,130                 52,311
Grand Total $3,616,012         12,672,182

Source: InfluencerDB

InfluencerDB analyzed all posts from channels with more than 15,000 followers from Jan. 28 to Feb. 4, 2019, that mentioned a brand or used a brand hashtag — in addition to using at least one of the hashtags associated with the Super Bowl. Earned Media Value (EMV) is the value of the exposure of the posts mentioning an Instagram channel if that channel bought the same amount of advertising exposure.

Apple’s Next Move: Be More Like Microsoft

“Samsung announced Monday that Apple’s iTunes software—and the video library it lets people make purchases from—will be available on its smart TVs. In addition, these TVs will support AirPlay 2, Apple’s wireless standard that allows Apple’s iPhones and other devices to stream content directly to those TVs. That was followed by a flurry of AirPlay 2 announcements from other TV makers including LG, Vizio and Sony. In December, Amazon announced that Apple Music was coming to Echo speakers.” – Christopher Mims, The Wall Street Journal

Apple’s Tim Cook maintains optimism despite iPhone sales slide

“A total of more than 900 million iPhones were in active use at the end of 2018, Apple revealed on Tuesday, up 75 million or 9 percent over the past year. Ben Bajarin, analyst at Creative Strategies, said that the statistic — which Apple has never disclosed before — was ‘much bigger than most people thought.’” – Tim Bradsaw, The Financial Times

Apple Is Planning 3-D Cameras for New iPhones in AR Push

“Apple plans to launch iPhones with a more-powerful 3-D camera as soon as next year, stepping up the company’s push into augmented reality, according to people familiar with the plans. The rear-facing, longer-range 3-D camera is designed to scan the environment to create three-dimensional reconstructions of the real world.” – Mark Gurman and Debby Wu, Bloomberg News

Apple Plans Bigger Video Presence As ‘The Bundle Breaks Down’

Apple CEO Tim Cook “outlined a handful of ways in which Apple plans to play in that space, including the Apple TV device, selling third-party video subscriptions, and original content.” – Alex Weprin, Media Daily News

Apple the next Nokia?

Instagram-influenced purchases rose 91% in 2018 from a year earlier, but Facebook is the market leader, influencing 6x more purchases in 2018, according to adtech firm StitcherAds.

  • Retailers spent 47% more on Facebook & Instagram holiday campaigns in 2018 from the prior year.
  • Retailers saw a 14% increase in Facebook-attributed in-store sales from a year earlier.
  • Over the holiday season, 2.7x more purchases occurred on mobile devices vs. desktop.
  • Cost per click declined about 10% from a year earlier.
  • CPM fell 17% from a year earlier.

Higher levels of screen time among toddlers were associated with slower mental development, according to a study cited by JAMA Pediatrics.

About 98% of U.S. children ages 0 to 8 years live in a home with an internet-connected device and spend more than two hours a day on average looking at screens, according to Common Sense Media.

Children who observe screens without an interactive or physical component are more sedentary and aren’t practicing gross motor skills, such as walking and running. Screens can also disrupt interactions with caregivers by limiting opportunities for verbal and nonverbal social exchanges, which are essential for fostering optimal growth and development.

“ILX Total Control” takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone. Read more…

Source: Acura

Acura’s ILX was among its models to show a decline in American sales last year as car buyers continued to show a preference for various SUV models. The ILX’s sales fell 4.1% to 11,273 units in 2018 from the prior year, while the Acura division’s overall sales rose 2.8%. Acura saw the strongest growth from RLX/RL sedans, up 56% to 1,931 units, and its RDX crossover, up 24% to 63,580 units, according to Honda. The U.S. automotive industry saw an 8% gain in truck and SUV sales to 11,786,069 units, while passenger car sales slumped 13% to 5,488,181 units in 2018, according to MarkLines.