Burger King is rolling out a “Whopper Detour” stunt that relies on mobile geofencing to steer customers away from rival McDonald’s. Read more…
Apple has reportedly moved marketing staff from other projects to focus on boosting sales of the iPhone, while testing generous trade-in deals to spur demand during the crucial holiday buying season. Read more…
Global sales of smartphones to end users grew 1.4 percent to 389 million units in the third quarter from a year earlier, according to Gartner Inc.
Worldwide Top 5 Smartphone Sales to End Users by Vendor in 3Q18 (Thousands of Units)
|Vendor||3Q18Units||3Q18 Market Share (%)||3Q17Units||3Q17 Market Share (%)|
Source: Gartner (December 2018)
The U.S. smartphone market shrank 7 percent in the third quarter from a year earlier, according to Counterpoint Research.
Apple was the leading U.S. smartphone maker with a market share of 39 percent in the third quarter, little changed from the 40 percent of the prior quarter.
|US Smartphone Shipments Market Share (%)||3Q17||4Q17||1Q18||2Q18||3Q18|
Source: Counterpoint Research
Smartphone shipments fell 6 percent to 355.2 million units during the third quarter from a year earlier, the fourth straight quarter of declines, according to International Data Corp.
|Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Growth, Q2 2018 (shipments in millions of units)|
|Company||3Q18 Shipment Volumes||3Q18 Market Share||3Q17 Shipment Volumes||3Q17 Market Share||3Q18/3Q17 Change|
|Source: IDC Quarterly Mobile Phone Tracker, November 1, 2018|
Amazon is letting more gadget makers use its software tools to connect Bluetooth devices like smart watches and headphones with its Alexa digital assistant. Read more…
Phone numbers are on the verge of extinction as almost half (46 percent) of Americans ages 18-22 ask for a social media handle instead of a phone number when meeting new people, according to a survey of mobile customers by Bank of America.
Other key findings:
Most Americans (58 percent) anticipate the country will become entirely cashless in their lifetime. About one quarter (23 percent) of Americans say they can avoid using cash for a month at a time, while 19 percent said they can forego using physical currency for a full year.
The most popular apps are navigation (used by 68 percent of consumers), entertainment (58 percent), retail (55 percent) and music (51 percent). Americans prefer an app that is easy to use (35 percent) and efficient (23 percent), compared with one that is entertaining (12 percent) or social (5 percent).
Person-to-person payments have become more popular, rising eight percentage points in the past year to 44 percent of consumers. PSP gift is considered appropriate for birthdays (58 percent of respondents), graduations (48 percent), holidays (48 percent), allowances (42 percent) and weddings (38 percent).
Mobile communications are the most common way to stay in touch with siblings (74 percent), friends (68 percent) and parents (53 percent), while in-person communication is more common with significant others (84 percent), children (67 percent) and colleagues (61 percent).
Mobile bank apps have grown their user base from 48 percent of people surveyed in 2015 to 70 percent this year. The biggest adopters of mobile banking are Generation Z (78 percent), millennials (77 percent), Generation X (67 percent) and baby boomers (59 percent).
Many Americans are comfortable using biometrics on their smartphones such as fingerprint/touch ID (69 percent), voice recognition (65 percent), facial recognition (50 percent) and retina scan (44 percent).
Researcher Convergys surveyed 1,001 adults 18 and older with a current bank account at Bank of America and who own a smartphone.
Beauty products giant L’Oréal started selling a button-sized sensor at the Apple Store to help people track their exposure to skin-damaging ultraviolet (UV) radiation. Read more…
Students in the U.S. are most likely globally to use technology to complete assignments in the classroom, according to a survey by Cambridge International. About three out of four U.S. students (74 percent) use their smartphones as educational aids in the classroom, compared with 42 percent globally.
U.S. students are the least likely (12 percent) to receive tutoring outside of school hours, while students in China are the most likely (57 percent). Globally, four in 10 students (43 percent) globally reported receiving tutoring outside of school.
Six in 10 U.S. students (60 percent) don’t play any sport at school, second-highest only to Spain (62 percent). The most commonly played sport in the United States is cross-country and track (10 percent).
The Global Education Census report focused on 10 countries: the United States, China, Pakistan, India, Malaysia, Saudi Arabia, South Africa, Spain, Indonesia and Argentina.
Smartphones top the holiday wish lists of Americans this year, according to a survey by Gazelle, an online marketplace for used electronic devices. The most wished-for devices this holiday season are: a Samsung Galaxy smartphone (requested by 23% of people who most want electronics as gifts), an Apple iPhone (22%), an Apple Watch (17%), an Apple iPad (16%) and a MacBook (14%), the survey found.