Generation Z, the demographic group after millennials, is highly likely to seek travel ideas from social media, including recommendations from friends and influencers. Read more…
Google announced that its “stories” format for accelerated mobile pages (AMP) is now available for all websites that use Google Ad Manager. Read more…
Honda started its annual Happy Honda Days sales event with a campaign featuring Dr. Seuss’ The Grinch. Read more…
Snapchat added a shopping channel to the Discover section of the image-sharing app, just in time for the holiday gift-buying season. Read more….
Millennials are having children and buying homes later in life than past generations, according to a study commissioned by accounting firm EY.
The generation born after 1995 feels more secure economically than they did two years ago, but they aren’t convinced the stability will last. Millennials also face record levels of student debt.
Family
- 40 percent of millennial women are mothers. When Generation X women were the same age, 57 percent already had children.
- 40 percent of millennials own their own homes, compared with 26 percent in 2016. However, 45 percent of Gen Xers and Baby Boomers were homeowners when they were the same age.
Finances
- 80 percent of millennials say that student debt has forced them to delay home ownership.
- 59 percent worry about paying back their student loans.
- 35 percent claim to be making just enough money to cover their expenses
- 30 percent are not making enough to even keep up with expenses.
- 75 percent worry that Social Security will be unavailable when they are ready to retire, and 70 percent worry about not having enough money to live off of when they eventually retire.
- Only 6 percent feel they are making a lot more than required to cover basic needs. For millennial women, the figure is only 3 percent.
- 63 percent would have difficulty covering an unexpected $500 expense.
- 44 percent would dedicate $5,000 in lottery winnings to paying off bills and loans, signaling a struggle to launch, save and invest.
- 25 percent of 18-21 year olds feel they pay too much in taxes, rising to 39 percent by ages 30-34.
- 30 percent of those making less than $20,000 a year felt they paid too much in taxes, rising to 37 percent of those who made more than $100,000 a year.
- 71 percent of millennials worry about America’s debt and deficit levels.
- Only 36 percent of white men and 27 percent of white women believe they’ll be better off than their parents.
- A majority of hispanic men (52 percent) and black women (54 percent) believe their standard of living will surpass that of their parents.
Career
- 86 percent of millennials believe working hard is extremely or very important to getting ahead in life.
- Nearly 40 percent believe that staying with one company is the best way to advance their career.
- 72 percent believe that startups and entrepreneurship are essential for new innovation and jobs in our economy.
- 59 percent believe that the government makes it difficult for people to succeed in starting their own businesses.
- 38 percent say they do not have the financial means to start their own business — though they would like to — and 16 percent are afraid that their business would not succeed.
- 58 percent have considered starting their own business.
- 58 percent believe their generation is more entrepreneurial than other generations.
- Black women are the only millennial demographic in which a plurality (39 percent) believe that starting their own business is best way to get ahead.
- 71 percent of black women have considered starting their own business, making them the most entrepreneurially inclined of the millennial cohort. Their inclination to chart an independent path may stem from their lack of confidence in established institutions.
Social
- 77 percent of millennials report that they are proud to be American.
- But, only 30 percent report high levels of confidence in American institutions.
- Since 2016, trust in higher education, corporate America, Silicon Valley, organized labor and the criminal justice system has decreased, while trust in media, organized religion and local government has increased.
- 64 percent believe high-net-worth individuals and big corporations are not paying their fair share of taxes.
- 50 percent feel they are paying the right amount of taxes.
Research Now conducted a survey on behalf EY of 1,202 U.S. residents ages 20 to 36 nationwide. The researcher contacted 842 respondents online and 360 by cellphone. Survey participants were contacted between June 27 through July 13.
Source: EY
About three fourths (73%) of news consumers trust at least one local TV news brand in their market, ahead of other news sources that weren’t disclosed in a survey by market-research firm SmithGeiger for Hearst Television.
The researcher conducted 2,069 online interviews with media consumers among eight Hearst television markets.
$5,000 — a nice round number that markets like. Next stop: $3,000
Contrary viewpoints
No, Facebook didn’t affect U.S. election in 2016
Did Fake News On Facebook Help Elect Trump? Here’s What We Know
Study: Social Media and Fake News in the 2016 Election
Did fake news help elect Trump? Not likely, according to new research
Hard Questions: Russian Ads Delivered to Congress
Mark Zuckerberg denies that fake news on Facebook influenced the elections
Most of the coverage of Russian meddling involves their attempt to effect the outcome of the 2016 US election. I have seen all of the Russian ads and I can say very definitively that swaying the election was *NOT* the main goal.
— Rob Goldman (@robjective) February 17, 2018
Yes, Facebook affected U.S. election in 2016
Russia-orchestrated campaigns brought fringe ideas into the mainstream
Embattled and in over his head, Mark Zuckerberg should — at least — step down as Facebook chairman
Facebook’s role in Trump’s win is clear. No matter what Mark Zuckerberg says
Study: Trump may owe his 2016 victory to ‘fake news,’ new study suggests
Oh, and Facebook also affected the 2012 election…
Facebook’s secret newsfeed experiments affected voter turnout in the 2012 election
Investors are discounting its stock to a 20-month low, and advertising executives question the company’s morality and safeguards for brands. Such criticism adds to past advertiser complaints about the accuracy of Facebook’s metrics. Read more….